I know, I know the Super Bowl seems to be ancient news, but the commercials seen during the game are still very relevant, many of which are still aired on television today. And most of them are just downright hilarious. So without further ado, take a look at my top advertisement from 2009's Super Bowl:
Now I know this wasn't the funniest commercial seen, but I think the underlying good cause Pedigree is trying to emphasize puts this one above the others. Maybe I'm easily swayed by companies trying to do the 'right thing' during these times when it seems nobody gives a crap about anything. Or maybe I just really liked that old lady chasing a gigantic ostrich out the front door! Either way, the ad delivers a strong message to chew on after using comic relief to draw viewers' attention. Mad props to Pedigree, not usually a company in the Super Bowl ad mix.
2nd place--There were several very funny ads that had me LMAO, speaking of which was the NBC ad using the popular text messaging lingo to advertise its top comedy programs. I think using the LMAO acronym was a great way to link today's popular culture with NBC's shows, also providing a sleek way to say 'ass' numerous times without actually saying 'ass', making it that much funnier.
3rd place--I'm going to go with the Budweiser fetch commercial, where a Clydesdale becomes jealous of a dalmation playing fetch with a stick so he goes and fetches a huge tree limb! I was laughing, I'm sure most were. Just another classic Anheuser-Busch Super Bowl commercial here--they seem to outdo any company every year in terms of quantity and the laugh-o-meter--in fact I was very close to picking 2 other Bud ads here (the Clydesdale girlfriend goes to the circus and the office worker being kicked directly out of a multi-story building).
As for the worst Super Bowl ads of 2009, I'm going with this one from CareerBuilder:
To me, this ad was an atrocious on several levels. First, it's extremely annoying. Second, it's disgusting and disrespectful of animals (real and stuffed). Third, it's extremely annoying. Replaying that slew of scenes, all of which have their own abrasive content, is terribly detrimental to the ad's effectiveness in my opinion because it turns the viewer off. Plus I don't think it's that funny, probably more 'stupid funny' than anything else, which in this case is not really all that funny.
2nd place--Coming in very close to the CareerBuilder disaster is the Pepsi Magruder commercial, one that I think takes away from the other solid ads Pepsi aired during the Super Bowl, at least in viewers' minds. I really didn't get into the ad, wasn't too funny, and the whole TV show idea just didn't mesh. By the time I started to figure out what was going on, the ship was blowing up! Great message Pepsi: your pop is so good it will deter consumers from saving lives in the event of catastrophe! Just what I want, thank you.
3rd place--I'll keep this short...don't mess with a classic! Coke thought making a modern version of the 1980 Mean Joe Green classic commercial would be a great way to put their new Coke Zero on the market. But I feel that classic from 1980 should have been left alone. Yes, it was definitely funny to see Troy Polamalu tackle a guy, but I also saw that on the field, and I'm not sure Coke Zero really infringes on the original Coke's taste. Liars I say!
Until next year I guess...
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